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2KFR
2KFR

Media kit · NBA 2K Film Room

Put your game in front of competitive 2K.

NBA 2K Film Room covers the competitive side of 2K: hand-tracked Pro-Am data, shortform highlights, long-form breakdowns and a growing archive of full games. Here is the audience, the work and how to partner.

Audience

Reach, by channel

Combine any channels and pages to see the total. YouTube and TikTok update live; other platforms are updated by hand.

··
24.9K
Followers and subscribers
4 of 9 selected report this
9.74M
Views, all time
3 of 9 selected report this
9
Channels and pages selected
Tap any below to add or remove it
NBA 2K Film Room channels
Personal pages (@afox2k)

The work

What 2KFR produces

01

Pro-Am coverage

Hand-tracked shot data, shot maps, box scores and team breakdowns for competitive 2K.

02

Shortform

Best animations, Play of the Day, tutorials, builds, Pro-Am shot charts and Guess the Decision.

03

Long-form

Player VODs, play breakdowns, defense breakdowns and builds.

04

VOD archive

Throwback NBA 2K League finals and Pro-Am history, streamed as full playlists.

1,872
shots hand-tracked
44
players profiled
3
games with box scores

Ways to partner

Built for players, leagues and brands

Players

Your games, on the record and in front of the community.

  • Full-game VODs archived on 2KFR VODs with your name and links in the title and description
  • A player page on the Pro-Am Hub: shot map, shot quality, clutch splits and box scores from your tracked games
  • Features across the 2KFR channels when a game or a clip stands out
  • The Archived by 2KFR VODs badge for your channel, league site or Discord
Apply as a player

Leagues and organizers

Coverage that makes your event easier to follow and easier to remember.

  • Hand-tracked shot data for your games: team scoring profiles, patch comparisons, award wall and box scores
  • Distribution across YouTube, TikTok, Instagram and X, with credit to your league
  • Shortform highlight editing in the 2KFR style, plus results and recaps for your event
  • Social media support and a permanent home for every game of the season
  • Sponsorship and coverage packages, scoped to your event
Talk about your league

Companies and brands

Reach the competitive 2K audience where it already pays attention.

  • Sponsored breakdowns and placement inside recurring series such as Play of the Day and Pro-Am Shot Charts
  • Integration with the Pro-Am Hub and the 2K27 requirements pages, which attract steady search traffic
  • Collaborations across the NBA 2K Film Room channels, 2KFR VODs and live streams
  • Reporting on reach and views for every campaign
Start a conversation

How it works

1

Tell us about your games or your event

A short form, no account needed.

2

We set up coverage

VOD archiving, shot tracking where it fits, and a plan for highlights.

3

It goes out under your name

Credited on every upload, with a Hub page you can send people to.

Let's build something together.

Tell us about your games, your league or your brand. Applications take about two minutes and do not need an account.

Draw your own NBA 2K play.

The play creator is free. Pro adds video and image exports, unlimited plays and the full Creation Center.